Occasionally, someone slaps a “keto” label on us. Perhaps that’s because the concept of controlling carbohydrates (which we espouse) gets mistakenly equated with the buzzword “keto.”
Unfortunately, over the last few years, body builders and financial opportunists have jumped on the keto-craze bandwagon, tied the word to weight-loss gimmicks, and tarnished its meaning to a point where it has negative connotations among truth seekers.
It’s sad, actually, because some people now dismiss the whole scientific principle of ketosis out of hand.
Is ketosis the end-all-be-all for everyone? Of course not. But that doesn’t mean we don’t thoroughly understand and advocate some ketogenic principles when appropriate. Of course we do. It’s an important tool in our Insulin-Smart Eating toolbox. Some of the clients we coach who come to us seriously sick begin their healing through strict ketogenic principles, and then adjust as they learn to listen to their bodies and become mindful, intuitive eaters.
So, in answer to the question, “Are you guys ‘keto’?” Hmmm... Yes. Wait... Hmmm... No, at least not in the way today’s average joe-on-the-street thinks about the word “keto.”
As our company name and tagline both suggest, we’re about “Personal Nutrition Coaching for Insulin Control and Better Health.”
Clear as mud? Hope so. 🤔